The art of storytelling

A recent study at Stanford University found that details when told in stories are retained x22 more than raw facts alone. Human beings are hard-wired for story.

Furthermore, advances in neurological investigation claim that 5x the amount of neural activity is activated when listening to a story because, when we hear a story, as well as the language processing areas of the brain being activated, the sensory and motor cortex engage as well. 

It is rare to find any aspect of a business that can’t be improved through increased use of story – whether it’s pitching for a new project, building relationships, debriefing a project, illustrating why expedience is of the essence: story fits into every element of our professional and personal life. 

As Brené Brown says: “Stories are data with a soul”, and yet in a world where we are almost exclusively busy, stretched, multitasking, distracted and otherwise engaged – in this world, where narrative is vital to bring conviction and soul to our work, we mostly prioritise “data” over “story”. 



90 minutes





“It was great to have the space to think about how the characters we see in the spotlight have consciously engineered themselves and how we can learn to do the same.”
Abi Roper
Digital Producer

This session is especially useful for people who have responsibility for communicating with external stakeholders on behalf of the business, whether that it is pitching for new work, creating marketing material or working with partners.

This workshop will teach you how to anchor stories effectively into your role in a way that is fun but also has a tangible impact on your ability to influence others – not to mention the bottom-line of your business.

Even if we’re not avid readers, theatregoers or virtual attendees of ‘The Moth’ (for the uninitiated, you’ll learn what ‘The Moth’ is in the workshop), we can still engage with the skill of narrative in a way that is fun, powerful & memorable.

This session has been designed as an interactive online workshop.

We like using Zoom but we are happy to use other platforms if preferred by our clients.

We recommend that the number of attendees is limited to between 8 and 12. This is so that we can engage with everyone and pick up questions, building on individual and team ideas as each session progresses.

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Privilege and power

Privilege and power

Power dynamics are always present whether we are aware of them or not.

We can’t remove power dynamics but by being conscious of them, we can use some of our privilege and power to design work in a way that ensures that those with less power don’t have less of a voice.