A recent study at Stanford University found that details when told in stories are retained x22 more than raw facts alone. Human beings are hard-wired for story.
Furthermore, advances in neurological investigation claim that 5x the amount of neural activity is activated when listening to a story because, when we hear a story, as well as the language processing areas of the brain being activated, the sensory and motor cortex engage as well.
It is rare to find any aspect of a business that can’t be improved through increased use of story – whether it’s pitching for a new project, building relationships, debriefing a project, illustrating why expedience is of the essence: story fits into every element of our professional and personal life.
As Brené Brown says: “Stories are data with a soul”, and yet in a world where we are almost exclusively busy, stretched, multitasking, distracted and otherwise engaged – in this world, where narrative is vital to bring conviction and soul to our work, we mostly prioritise “data” over “story”.
The ability to communicate effectively underpins every successful interaction at work.
During this one-day intensive masterclass, participants will learn the fundamentals of communication, equipping them with the skills and behaviours to communicate with clarity and impact, and influence decisions in the right way.
When it comes to corporate storytelling, LinkedIn is today’s professional stage.
People follow people. We connect with human stories and the emotion behind them.
This makes LinkedIn an essential voice for engaging staff, nurturing client relationships and shaping the organisation’s reputation.
Sales has a bad reputation – but ultimately every organisation lives or dies on its ability to sell.
To sell well is to convince someone else to part with resources – not to deprive that person, but to leave them better off in the end.
