Leading change through stories
Stories have resonated and endured for generations because they map the fundamental process of change in real life. And in the modern world of work, all change is business.
When it comes to corporate storytelling, LinkedIn is today’s professional stage.
People follow people. We connect with human stories and the emotion behind them.
This innate desire for human connection means that individual leaders can have greater reach and influence than the company brand itself. Making them an essential voice for engaging staff, nurturing client relationships and shaping the organisation’s reputation.
But building a personable presence on LinkedIn involves more than just scrolling through and liking the occasional post.
Understandably, many leaders feel overwhelmed about what to post, how much time it takes and how to master their voice.
So, instead, they stay silent and lose the chance to influence, inspire and lead beyond the four walls of their organisation.
We’ve partnered with LinkedIn Top Voice Emily Horton, expert on PR, Communications and Personal Branding, to deliver a session that cuts through the noise and gives leaders the confidence to show up on LinkedIn effectively.
How do we know it works? Well we’ve seen the impact of this firsthand – with LinkedIn becoming a core part of our own comms strategy leading to new business, new opportunities and new relationships. Just look at these juicy numbers!
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Fostering psychological safety
When Google set out to find what makes a team most effective they discovered that psychological safety was by far the most important of the five team dynamics.
In this workshop we explore how to activate psychological safety in our teams through a mix of theory and practical tips.
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Selling and winning business
Sales has a bad reputation – but ultimately every organisation lives or dies on its ability to sell.
To sell well is to convince someone else to part with resources – not to deprive that person, but to leave them better off in the end.
