LinkedIn for Leaders

When it comes to corporate storytelling, LinkedIn is today’s professional stage.

People follow people. We connect with human stories and the emotion behind them.

This innate desire for human connection means that individual leaders can have greater reach and influence than the company brand itself. Making them an essential voice for engaging staff, nurturing client relationships and shaping the organisation’s reputation.

But building a personable presence on LinkedIn involves more than just scrolling through and liking the occasional post.

Understandably, many leaders feel overwhelmed about what to post, how much time it takes and how to master their voice.

So, instead, they stay silent and lose the chance to influence, inspire and lead beyond the four walls of their organisation.

We’ve partnered with LinkedIn Top Voice Emily Horton, expert on PR, Communications and Personal Branding, to deliver a session that cuts through the noise and gives leaders the confidence to show up on LinkedIn effectively.

How do we know it works? Well we’ve seen the impact of this firsthand – with LinkedIn becoming a core part of our own comms strategy leading to new business, new opportunities and new relationships. Just look at these juicy numbers!

This workshop is designed for C-Suite executives and leadership teams who want to build their profile in order to engage staff, reach new clients and shape the organisation’s reputation.

Why LinkedIn matters – why it’s essential for leaders today and how it works

LinkedIn basics – from setting up your profile to maximise impact to simple habits that build visibility

How to engage – ways to interact meaningfully with your team, clients and network without it feeling forced

Content prompts – practical ideas to spark creativity and share your story, even if you “don’t know what to say”

This session can be run as a 60-minute interactive talk or as a more in-depth workshop if leaders want to extend their impact.

121 Coaching is also available after the session.

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