Leading change through stories
Stories have resonated and endured for generations because they map the fundamental process of change in real life. And in the modern world of work, all change is business.
When it comes to corporate storytelling, LinkedIn is today’s professional stage.
People follow people. We connect with human stories and the emotion behind them.
This innate desire for human connection means that individual leaders can have greater reach and influence than the company brand itself. Making them an essential voice for engaging staff, nurturing client relationships and shaping the organisation’s reputation.
But building a personable presence on LinkedIn involves more than just scrolling through and liking the occasional post.
Understandably, many leaders feel overwhelmed about what to post, how much time it takes and how to master their voice.
So, instead, they stay silent and lose the chance to influence, inspire and lead beyond the four walls of their organisation.
We’ve partnered with LinkedIn Top Voice Emily Horton, expert on PR, Communications and Personal Branding, to deliver a session that cuts through the noise and gives leaders the confidence to show up on LinkedIn effectively.
How do we know it works? Well we’ve seen the impact of this firsthand – with LinkedIn becoming a core part of our own comms strategy leading to new business, new opportunities and new relationships. Just look at these juicy numbers!
Find out more
We’ve run this session with
Explore more
-
-
Inspirational leadership
The requirements of a modern leader have shifted dramatically in the last few years. In this session we’ll help you to understand and articulate what kind of leader you want be, what kind of leader your business needs you to be and, most importantly, how you can go about realising that leadership on a daily basis with your team.
-
Communication fundamentals
The ability to connect powerfully with other human beings is vital, even more so in a digital age.
This session teaches something fundamental – that a small amount of time spent consciously developing ‘the basics’ can transform our personal impact.
