To sell well is to convince someone else to part with resources – not to deprive that person, but to leave them better off in the end.

– Dan Pink, To Sell is Human

Sales has a bad reputation – but ultimately every organisation lives or dies on its ability to sell.

Charities sell a vision of the future and hope that people will donate to fund that future. Leaders sell a vision to their employees to inspire and motivate them. And every day businesses sell their ideas, products and services to prospective clients to help them do what they do better.

This programme uniquely pulls together our team’s experience having led New Business processes in-house and our wealth of experience coaching clients on communication.

It has been designed for anyone who is responsible for winning new business, upselling to existing clients or securing repeat business.

KEY SKILLS

👂

Listening

❓

Questioning

💬

Communicating

🎭

Storytelling

💫

Influencing

🤝

Closing

In our experience, listening might be the most under-appreciated skill in communication. Listening is the foundation that unlocks everything that follows.

This module explores the difference between passive hearing and active listening, showing how truly engaging with others can deepen understanding, build trust, and create stronger connections.

People often think they need to have all the answers – we believe they need to have the right questions.

This module helps you master the art of questioning to understand your client’s challenges, steer discussions in productive directions, and discover what truly motivates decision-making.

Clear and confident communication is paramount to business success.

This session teaches something fundamental – that a small amount of time spent consciously developing ‘the basics’ can transform your personal impact.

A recent study at Stanford University found that details when told in stories are retained x22 more than raw facts alone.

If you want your audience to remember your pitch, you need to be able to master the art of storytelling.

“Influencing” can be a dirty word for some. When it’s used unethically it is Machiavellian manipulation. We don’t think of it like that. We see influencing as the ability to get others to see your point of view and act on it.

This module explores techniques to enable you to effortlessly move between modes of influence, helping clients see your offering as the solution they need.

The close is not a one-time event – it’s the culmination of every interaction leading up to it. This module demystifies the closing process, showing you how to guide clients toward a decision with confidence and finesse.

You’ll learn strategies to address last-minute hesitations, solidify commitments, and close deals in a way that leaves clients feeling positive about their decision.

Find out more

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LEARNING
that sticks

Whilst glowing feedback is always lovely to receive, the true measure of success lies in whether the learning translates into real behavioural change—and whether those changes drive meaningful results. To ensure the concepts stick and make an impact, we offer a range of materials designed to reinforce learning long after the course ends.

Recognising that people learn in different ways, we provide a variety of resources, including video summaries, online learning modules, and practical one-page cheatsheets.

These tools empower participants to revisit key concepts at their own pace and apply them effectively in their day-to-day roles.