Leading change through stories
Stories have resonated and endured for generations because they map the fundamental process of change in real life. And in the modern world of work, all change is business.
When it comes to corporate storytelling, LinkedIn is today’s professional stage.
People follow people. We connect with human stories and the emotion behind them.
This innate desire for human connection means that individual leaders can have greater reach and influence than the company brand itself. Making them an essential voice for engaging staff, nurturing client relationships and shaping the organisation’s reputation.
But building a personable presence on LinkedIn involves more than just scrolling through and liking the occasional post.
Understandably, many leaders feel overwhelmed about what to post, how much time it takes and how to master their voice.
So, instead, they stay silent and lose the chance to influence, inspire and lead beyond the four walls of their organisation.
We’ve partnered with LinkedIn Top Voice Emily Horton, expert on PR, Communications and Personal Branding, to deliver a session that cuts through the noise and gives leaders the confidence to show up on LinkedIn effectively.
How do we know it works? Well we’ve seen the impact of this firsthand – with LinkedIn becoming a core part of our own comms strategy leading to new business, new opportunities and new relationships. Just look at these juicy numbers!
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The art of storytelling
A recent study at Stanford University found that details when told in stories are retained x22 more than raw facts alone. Human beings are hard-wired for story.
If you want your clients to remember you, your product or your company, then you need to master the art of storytelling.
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Privilege and power
Power dynamics are always present whether we are aware of them or not.
We can’t remove power dynamics but by being conscious of them, we can use some of our privilege and power to design work in a way that ensures that those with less power don’t have less of a voice.
